I’m going to label this month as foundation building. We had a drop in traffic and our revenue was zilch but that’s totally ok. I’ll explain why. The beautiful thing about content that is published on a website is that is has long term potential value. AND, you can even grow that value well after you published your content. This is because as your site grows in popularity (audience, backlinks, social indicators) your old content gains more value. Let’s take a look at the numbers.
Just a reminder: we’re focusing on quality, original content, not making loads of money; that’s not our strategy.
How was our income in July?
We profited exactly $0. Boo.
The drop in traffic below decreased the number of clicks we got for our Amazon links. In June we had 40 clicks which brought in $2.60. This month we had 15 clicks which led to $0. Looking at the stats from last month it looks like 40 clicks turned into 22 ordered items which then turned into 2 shipped items. Amazon includes items that you put in your cart but never order as ordered items. It’s weird why they do this but they own the business so they can do what they want, right?
Here’s the snapshot of July
How are the site’s metrics?
Instead of analyzing the drop in traffic this month (roughly 200 less pageviews) I thought it would be interesting to look at the top ten pages for the month. The chart above gives you a birds eye view of how each post that Megan worked on did metrics wise. Typically your homepage is always going to be your number one ranking page unless you have a viral post. What’s interesting about line 6 and line 9 is they have a similar style (listed items/top 10 etc.) but the time spent on page for line 6 is 15 seconds. Thats 4 minutes and 30 seconds less than line 9! Sounds like a good opportunity to investigate.
At this early stage in the life of the blog we need to remember that percentages and comparing against previous month can easily show drastic differences. With such a small sample size, it’s important to take note but not to make drastic changes to the strategy!
If you’ve ever owned a blog or other type of site, it’s common to see traffic change from month to month. At this point, we’re going to keep our focus on building quality content that will gain value over time. Catch y’all next time!